RSA PROJECT

While golf sports regarded as conspicuous consumption sports in the past golf market. In recent golf wear market, the preference about functionality of materials, diverse kinds of designs, exercise functionality, comfort feelings have been improved gradually. As customers’ expectancy about their wear has been improved, new functional materials, pattern development required. And technical basis and effort should be required to fast moving customer’s needs, the improvement of sport ability. Therefore, both functionality and fashionable point in golf wear design should be fulfilled to improve the sales of it effectively, so golf wear is a good example to make this essay is well performed.

As for the study method of this research, the historical background of golf wear and the function nature of golf wear were studied simply, by referring to every kind of literature, periodicals and web site. And, so as to grasp the modern golf market trend and situation, the investigation of golf wear trend ran paralleled. So, for consumption action and fashion consciousness about modern golf wear analysis was performed.

In the case of male, it started to simplify at the middle of 19th century. And the separation of daily dress and sportswear was made, and the casual atmosphere got to be fostered since the World War 1, On the other hand, in case of female, it was not until the middle part of the 20th century that the comfortable dress such as the skirt of short length was made.

And, It is needless to say that sports environment affect leisure wear’s design in terms dfwear’s functionality. Simply, when we consider golf wear design, the motion on the field is very essential. Through the motion such as swing, tee up, and putting, what is required in the function nature of golf wear is as follow.
First of all, the style that the proper margin portion was given to the part of armhole, sleeve length, and waste belt of two piece form of top and bottom must be good. And by using the materials the elasticity and the nature of stretch back are excellent. The easiness of motion and physiological margin must be considered. And, at the same time, windproof, waterproof, insect proof, uv protection, and bacillus processing treatment s must be made. In addition, the trouser of proper length which doesn’t twist around golf shoes is required. And for the stable attitude, the consideration about skirt is necessary.

To see the the present situation of golf wear market, and, since the latter part of 1980s, the offer started to be made with the sense of casual wear tendency that the fashion sensitive is high.
And, it is recogniged as gold market that the growth is high.
Now a days, the remarkable feature of golf wear is that the utilized range of golf wear has been extended, as golf wear has been regarded as daily wear combined leisure wear concept. Therefore, It is needless to say that high prestige design and before and after conceptual clothing can have competition power . Before and after concept’s garment is that customers can wear it whenever, wherever they can enjoy it is not only for leisure activity , but also in ordinary life, such as meeting, casual part, and so on. In other words, the trend of golf wear has been changed from simple functional sports wear to fashionable garment with hi-tech practicality.

My design concept is chosen to follow and coincide with fashion trend.
Works have their motives in the modification of golf wear sports functions, body protection function.
First, as taking into consideration the area near armhole, the back, waist line which are likely to move more frequently than any other parts, the basic characteristics when designing a golf wear, the comfortable function of dart or pleats are introduced in order to reinforce modern energetic people.

Second, the wear design by opening and closing zippers make two or three suits out of one suit, focusing on the trend of modern fashion which attaches great importance to function and utility. For example, through, the possibility of attaching and separating some part of golf wear, jacket and skirt can transform one-piece, Tuttle sweater can be modified long sweater, and if a sleeve is separated from body of garment by using zipper,
Jacket can be modified to vest. One piece of wear can perform function of two pieces of garment , so we can expect the volume of sales in golf wear market.

Third,. the pieces of work turn out to fit in with the attractiveness of women by expanding and emphasing the part of transformation with other functional materials applied classic and formal design, which can create high value added.

Simply, I would like to design golf wear satisfied with functionality and visual esthetic through the effect of opening and closing zipper, to express this feature.
The effect of opening and closing zipper can lead to garment’s formative modification, as well as various kinds of functionality can be fulfilled and create new kinds of skill related to silhouette changeable design wear in order to keep up with on-off concept wear which can be modified from sportswear to wear equipped at multipurpose practicality and fashionable image. AS described above, functionality, comfort, and ornamental effects can be added.

To sum up, as the result of research, temperature change the outside and environmental condition is deeply related to choice of materials in golf wear. because, golf is sports enjoying on the field outdoor.
Basically, water vapor permeance, ventilation property, anti foaling, wind shiend, water proof, perspiration, comfort sensation is essential for the function of golf wear. According to each items, proper functional materials should be chosen to enhance wear’s functionality.